Research forms the backbone of every successful Go-to-Market (GTM) and pricing engagement. From market intelligence to customer segmentation and pricing strategies, robust research ensures data-backed decisions.
Research can be conducted in two ways:
Both approaches are crucial for delivering a comprehensive perspective and actionable insights.
Primary research enables consulting firms to gather tailored insights directly from the target audience. It is invaluable for a variety of use cases, such as:
We specialize in designing and executing robust primary research programs, delivering insights that meet specific business objectives:
Crafting surveys aligned with strategic goals using tools like Qualtrics and Alchemer.
Utilizing tools like Alteryx, SPSS, and R to analyze survey results and extract meaningful insights.
From designing questionnaires to analyzing results, we manage the entire process seamlessly, requiring minimal oversight.
Secondary research focuses on extracting insights from existing data sources, complementing primary research to build a 360-degree view.
How Secondary Research Helps
We maximize the potential of secondary research by conducting in-depth searches and validating data from multiple sources.
Leveraging trusted platforms to enrich insights.
Our team ensures that no stone is left unturned, extracting the maximum value from available information.
Iris Pricing Solutions’ pricing consultants deliver customized solutions to help organizations achieve a payback of at least 10:1 on their investment.
And be part of the retail media revolution