Stratkalytics partners with consulting firms to deliver precise customer journey mapping, persona development, and segmentation analysis. These insights enable your clients to target the right customers, enhance customer experiences, and drive long-term growth.
A deep understanding of the customer is the cornerstone of any successful Go-to-Market (GTM) strategy. By uncovering how customers interact with brands, identifying distinct buyer personas, and segmenting audiences based on meaningful attributes, Stratkalytics ensures consulting firms can deliver actionable strategies that create impact.
We help consulting firms map end-to-end customer journeys, capturing every touchpoint across the buying lifecycle:
Creating detailed customer personas ensures your clients’ strategies resonate with their target audiences. We specialize in:
Stratkalytics delivers advanced segmentation to help your clients focus their efforts on the highest-value opportunities:
Work closely with your consulting team to define project goals, such as improving customer targeting, enhancing value propositions, or optimizing client journeys.
Leverage primary and secondary research, client-provided data, and external sources to capture a holistic view of the customer.
Use tools like Alteryx, SPSS, and R for segmentation analysis and Miro and Figma to design detailed customer journeys.
Align findings with client business goals, ensuring actionable insights are delivered in a client-ready format.
Provide polished slide decks, dashboards, and frameworks that consulting firms can use to present recommendations confidently.
Expertise in uncovering actionable customer insights across industries such as High Tech, Pharma, and Consumer Goods.
Skilled in tools like Tableau, Power BI, Alteryx, and SPSS to perform precise analysis.
From research and analysis to client-ready deliverables, we handle the entire process independently.
Save 3x on costs while benefiting from round-the-clock execution cycles.
Stratkalytics helps consulting firms transform customer data into actionable insights that shape effective strategies.
